The Purdie Foundation

The Hidden Philanthropist


Bennett Williams



In a world that often focused on personal achievement and accumulation, the profound impact of giving is a timeless and transformative force that enriches both the giver and the recipient. The gift of giving extends far beyond the tangible exchange of presents; it embodies the essence of empathy, compassion, and interconnectedness.

The Science of Giving

Scientists have long studied the psychological and physiological effects of giving, revealing benefits for both mental and physical well-being. The act of giving triggers the release of neurotransmitters like dopamine and endorphins, commonly associated with feelings of happiness and satisfaction. This neurological response creates a ‘helper’s high’, a term coined to describe the euphoria experienced by those engaged in acts of kindness.

Research suggests that regular acts of generosity can contribute to improved cardiovascular health, reduced stress levels, and increased longevity. The positive impact on mental health is equally profound, with giving linked to lower rates of depression and enhanced overall life satisfaction.

The Ripple Effect of Generosity

The beauty of giving lies in its ability to create a ripple effect that extends far beyond the immediate exchange. A single act of kindness can inspire others to pay it forward, creating a chain reaction of positive energy. Whether it’s a small gesture like holding the door for someone or a more significant contribution to a charitable cause, the cumulative effect of collective generosity has the power to create a more compassionate and connected society.

Generosity, in all its forms, fosters a sense of community and reinforces the idea that we are all interconnected. It breaks down barriers, transcends differences, and builds bridges between individuals. In a world often divided by various factors, the simple act of giving can serve as a unifying force, reminding us of our shared humanity.

The Joy of Thoughtful Giving

While the act of giving is universally celebrated, the true essence of a gift lies not in its material value but in the thought and intention behind it. Thoughtful giving involves a deep understanding of the recipient’s needs, desires, and emotions. It is about creating a meaningful connection through the act of generosity.

Beyond Material Gifts

The gift of giving goes beyond the exchange of material possessions. Acts of kindness, time, attention, and support are equally valuable contributions to the well-being of others. In our fast-paced lives, the gift of time is often the most precious offering one can provide. Whether it’s spending quality time with a loved one, volunteering for a cause, or simply being present for someone in need, the intangible gifts of presence and attention can have a profound and lasting impact.

The power of mentorship and knowledge-sharing as gifts should not be underestimated either. Providing guidance, sharing experiences, and empowering others with knowledge contribute to personal and professional growth. In this way, the gift of giving becomes a means of uplifting and inspiring those around us.

Philanthropy and Giving Back

Philanthropy is where individuals and organizations contribute to the betterment of society and the concept encompasses a wide range of activities from financial donations to community service and social advocacy. The philanthropic spirit reflects a commitment to addressing systemic issues and creating positive change on a broader scale.

Many successful individuals, recognising the responsibility that comes with their achievements, engage in philanthropy as a way to give back to the community. Through foundations, charitable organizations, and social initiatives, these philanthropists channel their resources to support causes aligned with their values. The impact of such philanthropic efforts is immeasurable, addressing societal challenges and contributing to the well-being of countless individuals.

Teaching the Next Generation

Instilling the value of giving in the next generation is crucial for fostering a culture of empathy and compassion. Parents, educators, and role models play a pivotal role in shaping the perspective of young minds regarding the significance of generosity. By emphasising the joy derived from helping others, teaching the value of empathy, and encouraging acts of kindness, we contribute to the creation of a more compassionate and altruistic society.

The Gift of Giving

The gift of giving is a profound and transformative force that transcends material possessions. It encompasses acts of kindness, thoughtfulness, time, and philanthropy, creating a ripple effect that enriches both the giver and the recipient. The science behind the joy of giving reveals its positive impact on mental and physical well-being, highlighting its potential as a source of happiness and fulfillment.

As we navigate the complexities of our modern world, the act of giving serves as a timeless reminder of our shared humanity. It is a celebration of interconnectedness, compassion, and the enduring legacy of generosity. In giving, we find not only the joy of the present moment but also the promise of a brighter and more compassionate future.

This Christmas, take the time to remember those who may not be able to enjoy the season as they struggle to make ends meet, to give gifts to their children and family, and to even put food on the table or buy basic necessities.
We’ve put together a little list of places where groceries and food are available here in Melbourne (and the Salvation Army being Australia wide, and global), as well as places to access support services and everyday needs. Unwrap the magic of meaningful giving with gifts that spark change. From life-changing sips to handcrafted wonders, these presents are like the holiday spirit – best when shared.


  1. Shop as usual – give back from every sale or when sending an invoice. You can also cap your giving to meet a budget.
  2. Choose where – the i=Change platform appears after checkout, engaging customers to choose where it goes.
  3. Track the impact – customers can see how much their purchase has helped raise & its impact in real-time.


The Thankyou Charitable Trust has a vision – A world where not one person lives in extreme poverty.

All of the money it gets (excluding bank and filing fees) is committed to exponentially amplifying the impact of our partners serving the world’s poor. To achieve that purpose, instead of asking the public to donate money to the Trust, we started a company – Thankyou Group – which sells consumer products and has one goal: make as much money as it can for its ultimate shareholder, The Thankyou Charitable Trust. This is why we say our products are ‘all-for’ our purpose.


Find all your favorite Aboriginal & Torres Strait Islander brands and discover new ones. Welcome to Country is your not for profit marketplace for Indigenous product. Every purchase made with us directly benefits Indigenous artists and communities.


Every purchase you make at Lifeline Op Shop takes them one step closer to answering a life-saving phone call. With just $39, they can provide the support and guidance one person desperately needs in their darkest hour.

By shopping at Lifeline Op Shop, you’re not just finding unique treasures and stylish bargains —you’re directly contributing to their mission of saving lives. Your dollars go beyond material possessions; they become a lifeline for those facing crises and seeking comfort and understanding.

Imagine the impact of each purchase. Each dress, each book, or each piece of furniture carries the weight of hope and solace. It’s a tangible reminder that your choice to shop consciously can transform lives and foster a community of support. Together, we can turn shopping into a force for good, one purchase at a time.


I Shop With Purpose is all about helping you find socially conscious companies that you feel a connection with, so you can choose where to shop by first knowing what that company is doing to make the world a better place. Here you’ll discover the stories of companies that, in addition to making great products, also each have a unique mission to do good… great causes that you can support when you shop with purpose.


Aid includes hot cooked means and food hampers. Household items and clothing may also be available on request. Call Deborah Henry on 0412 042 069


Meals and groceris, as well as other services such as information and referrals, a conversation group and more


Get free groceries and basic household items at 5 different locations across Melbourne and Geelong. Also available – free English classes, mentoring, refugee support and more.


Emergency food and grocery provisions, as well as clothing and toiletries

(03) 8873 5288


Travel and transport services, as well as assisting with household tasks, cleaning and gardening, and Innovative Community Participation service.

0400 105 940


Aid includes second-hand nursery equipment and recycled cots, prams, car seats, clothing and other baby essentials for families who are experiencing disadvantage.

1300 789 509


Emergency relief is available for individuals and families experiencing disadvantage. Ais include s freshly cooked means, food parcels of fresh produce, food vouchers, toiletries, clothing, blankets, furntire and whitegoods.

0419 314 752


Provides material aid in the form of sanitary products and handbags filled with toiletries for young and adult women and girls who are homeless or at risk of homelessness, and for girls and women escaping family or domestic violence.



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