The Purdie Foundation

The Hidden Philanthropist


Bennett Williams



In the dynamic world of real estate, the key to success lies in understanding how to maximize your property’s potential. Navigating the intricacies of buying, selling, and subdividing can be complex especially for the uninitiated. However with the help of the right partner, you can turn every opportunity into a profitable venture.

Strategic Acquisition

For a seasoned property developer, success begins with strategic acquisition. Identifying promising locations, understanding market trends, and foreseeing future developments are essential skills. Thorough research and sound advice are the foundations of smart property investment. Analysing demographic shifts, infrastructure plans, and economic indicators helps in selecting properties with the highest potential for appreciation.

It is important to focus on long-term thinking as well as current market conditions, considering how the property’s value might evolve over the next 5 to 10 years. This forward-thinking approach enables developers to capitalize on emerging trends and create substantial value from their investments.

Value-Adding Improvements

Once a property is acquired, turn your attention to value-adding improvements. Renovations, upgrades, and modernization not only enhance the property’s appeal but also contribute to its overall value. With a balanced approach, improvements will align with market demand without overcapitalizing.

Engaging with reputable architects and contractors ensures that renovations are not only aesthetically pleasing but also practical and cost-effective. Energy-efficient features, smart home technologies, and sustainable design elements are increasingly attractive to modern buyers, contributing to a property’s overall appeal.

Subdividing for Profit

Subdividing is a powerful strategy for maximizing a property’s potential. Breaking down large parcels of land into smaller lots not only increases the number of saleable units but also allows for greater flexibility in marketing to different buyer demographics.

However it is vital to understand local zoning laws and regulations when considering subdividing, which vary widely and deeply from council to council, city to city and state to state. Collaborating with local authorities and seeking professional advice helps streamline the process and ensures compliance. By carefully planning and executing subdivisions, developers can create additional value and diversify their investment portfolios.

Timing the Market

Timing plays a crucial role in the success of property development, so a thorough understanding of market cycles and trends is key. By identifying opportune moments to buy and sell, you can capitalize on favourable conditions and maximize your returns.

Keeping an eye on economic indicators, interest rates, and regional market dynamics help to identify when the market is bullish, at which time selling high-value properties may be strategic. Conversely, during a buyer’s market, acquiring undervalued properties becomes an attractive proposition. Adapting to market fluctuations demonstrates the flexibility and foresight required to thrive in the ever-changing real estate landscape.

Building Strong Networks

Don’t underestimate the significance of building and nurturing strong networks. Collaborating with reputable real estate agents, architects, contractors, and legal professionals fosters a supportive ecosystem that facilitates smooth transactions and enhances the quality of projects. Trust and credibility open doors to potential partnerships, joint ventures, and exclusive opportunities.

In the competitive realm of real estate, maximizing your property’s potential requires a combination of strategic vision, market insight, and meticulous execution. Working with a strategic, well-respected and successful property partner provides valuable insights into the art of buying, selling, subdividing, and profiting from real estate investments.

In a field where knowledge is power, State Property Partners can help you navigate the complexities of the real estate market, council legislation and local laws to create a road map for sustainable success. They offer a unique service with precise, custom solutions for your development, joint venture, construction or financing needs. This stress free, seamless, customized service allows you to realise your property’s true maximum value.

How State Property Partners can assist you:

  • Secure property purchases at the best possible price and facilitate the sale process.
  • Manage any possible subdivisions including local regulations and paperwork.
  • Conduct feasibility reports on your property and determine your opportunity for growth.
  • Facilitate the process of your property build, from concept to completion.
  • Utilise all of our resources, knowledge and experience to finance your property plans, taking care of every detail from feasibility research, due diligence, and pre-sales. Finance options include Construction Loans (up to 75% LVR of GRV value and staged drawdowns, with amounts from $500,000 to $40,000,000 in any location around Australia) and Land Bank Finance (up to 75% LVR. DA or Pre DA for purchases and land subdivisions).
  • Enable property developers to get the necessary capital to complete projects and maximise their return of cost, via mezzanine funding. For the right project, mezzanine financing can be a great tool, allowing developers to reduce the amount of equity contributed to a project and potentially enabling them to spread their capital across multiple projects or get started earlier on a project.
  • A typical mezzanine facility is secured by a 2nd mortgage on the title and is paid out after the senior debt but before any equity. As both an originator and a direct lender, our ability to structure flexible and working solutions for qualifying projects is unparalleled.
  • With a flexible model of funding, and as a business that is considered, and proactive in finding best-fit solutions, we have the ability to structure the most appropriate financing model for a particular project including (where it is appropriate and workable to do so) the taking and arranging of preferred equity positions.

Preferred equity is a form of financing that effectively takes a direct stake in a project and is paid back before common equity but behind any debt positions. Typically, a preferred equity facility will come with a coupon rate of annual return rather than a profit share arrangement. Taking a preferred equity facility, in a similar fashion to mezzanine funding, may enable a developer to start earlier on a project, potentially increase their return on cost, or simply spread their capital across multiple projects.

With preferred equity, however, a provider will take an equity stake in the development entity, usually with a fixed coupon rate. As opposed to mezzanine finance, there is a 2nd mortgage position on the property with a defined interest rate.

The end result is very similar but this structuring can be more suitable than mezzanine finance in certain situations, such as where the senior debt provider does not allow a mezzanine finance facility to go in behind them.



On Thursday November 16th last year The CEO Magazine’s 12th annual Executive of the Year Awards took place at The Star Sydney, spotlighting a new crop of visionaries, high achievers and tireless leaders in Australia’s business world. Evaluated across seven categories...


In a world that often focused on personal achievement and accumulation, the profound impact of giving is a timeless and transformative force that enriches both the giver and the recipient. The gift of giving extends far beyond the tangible exchange of presents; it...


Corporate Social Responsibility. It’s a term that is filtering its way into board room discussions, consulting programs and staff meetings, but what does it actually mean? In broad terms, it is a program that aims to give structure to a company's efforts to give...


"I have a deep-seated desire for my life to stand for more than what I achieve professionally. I honestly believe that if you are in a position to serve, be it financially, with time, with resources, with food or shelter, with kindness or with intellect, it’s our duty...


WHY A PODCAST? The Hidden Philanthropist is not just another podcast. It represents a fresh, new perspective on the art of giving back. Serving as a platform where philanthropists can truly shine, inspire others, encourage meaningful action and lead by example, The...


A PHILANTHROPIC JOURNEY Growing up in a low-income single parent home, I spent much of my childhood experiencing my mother’s unwavering sacrifice. She always put my sister and I first, and often went without so that we didn’t have to. My mum’s truly selfless and...


TALKING TO ANDREW What has been your greatest achievements? Sending my children to the schools I always wanted to send them to, and being able to create memories for my family that I never dreamed would happen. Success needs to be enjoyed and these days I am enjoying...


What was your inspiration for creating The Hidden Philanthropist? To shine a light and bring to the forefront all the amazing community-minded support that so many people offer. It’s both ugly and frowned upon to push your own agenda when it comes to philanthropy and...


Andrew Purdie, CEO of Bennett Williams, spoke with The CEO Magazine recently about leadership and entrepreneurship, and what it takes to build a positive culture. You’ve had a long career in the property development industry, what attracted you to founding Bennett...